036 Depth of Processing
Thinking hard about a thing improves the likelihood that it can be recalled.
• Information that is analyzed deeply is better recalled than information that is analyzed superficially.
• Memorization results from two types of rehearsal: maintenance and elaborative. Maintenance rehearsal involves repeating information back to yourself. Elaborative rehearsal involves deeper analysis, such as answering questions and creating analogies.
• Elaborative rehearsal results in recall that is two to three times better than maintenance rehearsal.
• The key factors determining recall are distinctiveness, relevance, and degree of elaborative rehearsal.
• Consider depth of processing when recall and retention are important. Get people ...
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