017 Blue Effects
A set of cognitive and behavioral effects triggered by exposure to the color blue.
• Blue is the world’s most popular color, and is commonly associated with water and purity—except in food contexts, where it is associated with spoilage.
• Blue signals friendliness and peacefulness (e.g., color of the United Nations).
• Blue fosters openness and creativity, and promotes aspirational thinking.
• Blue promotes alertness and well-being during the day, but can disrupt sleep at night.
• Use blue when you need a generally popular color, though avoid blue in food-related contexts. Consider blue to promote friendliness, open-mindedness, and aspirational thinking. Use blue lighting to increase alertness, but avoid it in sleep environments. ...
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