012 Attractiveness Bias
A tendency to view attractive people as intelligent, competent, moral, and sociable.
• Attractive people are perceived to possess positive intellectual and social attributes.
• Attributes of attractiveness include symmetrical facial features, clear skin, ideal waist-hip-ratios, indications of status, and signs of health and fertility.
• Women enhance their attractiveness to men by exaggerating fertility (e.g., lipstick for red lips).
• Men enhance their attractiveness to women by exaggerating status (e.g., expensive cars).
• Consider the attractiveness bias in contexts involving human interaction and images of people, such as sales and advertising.
See Also Baby-Face Bias • Face-ism Ratio • Gloss Bias Red Effects • Waist-to-Hip ...
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