The Pocket Universal Principles of Design

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About the Authors

Principal Authors

William LidwellDesign gadfly.Reluctant color expert.

Kritina HoldenNASA human factors guru.Perfectionist in residence at Lockheed Martin.

Jill ButlerChoreographer of bits and atoms.Chief Creator at Stuff Creators Design.

Contributing Authors

Yen Le LoftinUser-centered industrial designer.Observer and ponderer.

Andrea NovoaIndustrial designer and fervent list-maker.Passion for sci-fi and marshmallows.

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