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The Pocket Lawyer for Filmmakers, 2nd Edition by Thomas A. Crowell

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26

DIY DISTRIBUTION

 

 

 

You've tried landing a distributor, but you just keep striking out—or perhaps you like the idea of distributing your own film and having a shot at keeping most of the money it makes. Either way, you've made the decision to go it alone and to self-distribute your film (a process often called do-it-yourself or DIY distribution).

Some of the more common ways in which producers self-distribute their films include these:

  • Theatrical distribution:
    • Working with a film booker
    • Booking the film theater by theater, without a booking agent
    • “Four Walling” (aka rent-a-theater distribution)
  • DVD distribution:
    • Selling the film from your website and working with a fulfillment company or fulfilling orders yourself
    • Selling your film ...

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