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The Pocket Lawyer for Filmmakers, 2nd Edition by Thomas A. Crowell

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12

PRODUCT PLACEMENT

 

 

 

Product placements can be a valuable source of production funding. Whether it's a sports car driven by a cinematic secret agent or the soda guzzled by television's latest “tween” idol, product placement plays an increasingly important role in the funding of television programs and motion pictures.

WHAT IS PRODUCT PLACEMENT?

Product placement is the intentional inclusion of a brand name or product in a movie or television program for the purpose of increasing brand awareness.

Example: Pierre the Producer is raising money for his film The Girl with the Killer Knees. He makes a deal with the Rubber Hose Stocking Company to include their stockings in a pivotal scene in the movie. In exchange for the company's logo to be ...

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