Praise for The Plugged-In Manager
“The Plugged-In Manager succinctly addresses the people, process, and organizational issues often overlooked in the rush to adopt emerging technologies like social media. A must-read, it helps you harness the power of collaborative technologies for more successful business, customer, and partner interactions.”
—Laura Ramos, vice president, industry marketing, Xerox Document Outsourcing Services US; and B2B marketing blogger
“This book is a great reference for innovation managers in companies of all sizes. Through numerous case studies, Terri Griffith shows how mixing technology, processes, and people can create a sustainable environment for growth and innovation.”
—Ben Shahshahani, vice president, Yahoo! Labs ...