O'Reilly logo

The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers by G. Riley Mills, David Lewis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1

Understand the Secrets of Persuasion

Communicating with Intention and Objective

The starting point of all achievement is desire.

—Napoleon Hill

 

We've all seen or heard persuasive speakers—people who engage us with their communication effectively, whatever its subject may be. And because they are able to capture our attention (and perhaps our imagination), the chances are good that they will also be able to move us emotionally or change the way we think about a topic or issue. But how exactly do they do it? What makes someone persuasive as a communicator?

The story of one of history's most famously persuasive speakers gives us some insight.

Often regarded as the greatest of Greek orators, Demosthenes, the Athenian statesman and rhetorician, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required