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The Photographer’s MBA: Everything You Need to Know for Your Photography Business by Sal Cincotta

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Nine. Finding Your Niche

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This is it! You’re in the home stretch and almost ready to go it alone. Now that you understand the lay of the land, it’s time to start thinking about the various types of photography that exist and how you might be able to grow your business in these areas. Should you specialize or be more of a generalist?

The case can be made to go either way, but the real answer lies inside you. Your passion will bubble to the surface at some point and lead you to your own discoveries as an artist. The path isn’t always clear. However, I would make the case that this entire endeavor should be a lifelong adventure for you.

In this chapter ...

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