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The Photographer’s MBA: Everything You Need to Know for Your Photography Business by Sal Cincotta

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Six. Getting Social

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“Getting social” can be one of the most daunting tasks for any professional. The truth is, we live in a digital world that’s always on. Clients are out there, online, and from the comfort of their own home they’re searching for a photographer. When they stumble across your site, what will they see? Have you tied your branding and marketing plan together to ensure they have a killer experience? This is their first impression of your business and you don’t even get to say hi.

We all need to understand the power of the Internet. It extends far beyond your website. Today’s client is web savvy. They’ve grown up with a mouse in their ...

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