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The Photographer’s MBA: Everything You Need to Know for Your Photography Business by Sal Cincotta

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Five. The Marketing Plan

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At times, marketing seems to be this nebulous thing, and photographers tend to misunderstand the full extent of marketing. However, just like your business plan, without a marketing plan, you’re walking around in the dark hoping someone will find your business and spend money with you.

A marketing plan outlines the company’s overall marketing efforts. The plan can function from two perspectives: strategy and tactics. Your best bet is to formalize this process; it’s the only way to ensure that you’re executing according to plan and that the entire organization (even if that’s just you) is marching to the same beat.

In this ...

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