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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 5:

FINDING YOUR NICHE

illustration

Jennifer Wu has created a highly specialized niche for herself — shooting starry skies.

Here's another paradox, in a field fraught with paradoxes,” says wedding/portrait photographer Bob Dale. “You should start out shooting everything. You should be a generalist. That's how you learn. But then you have to narrow it down. The market demands that you choose a specialty.”

Says commercial/fine art shooter Leo Kim, “You have to find your own personal style before you can select a niche. You will start out emulating the visual styles of others whose work you admire. But sooner or later, your true self comes out. It has to. ...

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