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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 4:

DIGITAL TECHNOLOGY

In a relatively short time, digital technology has changed the world of photography in an irrevocable way. In 2004, roughly half of my students at BetterPhoto.com shot digital capture and half shot film. Today, less than six years later, fewer than one in one hundred shoot film. Of the photographers I interviewed for this book in 2004, 30 percent still shot with film some or all of the time. Now none of us shoot film with any regularity. It's not just camera equipment that has changed with the advent of digital photography. The way we shoot images, edit them, present them to clients and store them are all new. Many elements of the photographic process have become easier and cheaper.

These images by Jim Zuckerman ...

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