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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 3:

LEARNING YOUR CRAFT

There are about as many ways to learn to become a photographer as there are McDonald's restaurants along the freeway. Some take years; some take eight weeks. Some are by the book, and some are unorthodox. One (or more) will be right for you. Since in modern life time commitment is often a big consideration, I will list them in order from the quickest to the lengthiest.

HIRING A CONSULTANT

A fast way to start your photography business is to hire a consultant — usually a successful photographer who operates an established studio in your chosen specialty area — to show you the ropes. Consultants generally charge $200 to $500 per hour, and that probably sounds hugely expensive at first blush. But consider the savings ...

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