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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 2:

YOU ARE HERE

illustration

A portrait of California poet Lisa Teasley by Ibarionex Perello.

Since you're reading this book you are in one of these places: A) You are a student looking for a direction in education. B) You are a career person in search of a career change. C) You are an established photographer looking for inspiration to maintain, grow or diversify your business. D) You are reentering the job market or entering it for the first time.

People come to the photography industry from disparate places in their lives. One way to learn whether this business is for you, or to validate your choice if you're already “in,” is to look at the way others ...

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