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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 15:

THE SECRETS TO SALES

Sales is much like marketing, except that instead of selling a potential client on using your studio, you are selling goods and services to a person who is already your client. Think of marketing as “outside sales” and sales as “inside sales.” Only certain specialty areas deal with inside sales, primarily portrait and wedding photography. However, even if your specialty is not one of these, you'll be able to use most of the theories and practices outlined in this chapter in your marketing work — so don't skip it!

illustration

A nature image by Jennifer Wu.

LET THE SELLING BEGIN

When I train new employees in sales, the first question ...

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