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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 11:

BREAKING AWAY: EXPLORING NEW NICHES

There are any number of reasons photographers leave one area of specialty for another, or add a new specialty to their existing one. The realities of their market may cause them to steer their careers away from the type of images they feel passionate about, and so they come back to their desired subjects and styles later in their lives. They may love the subject matter/images they get to create but dislike the particular industry or marketplace in which they are forced to compete. Their market, interests or the economy might change and force them into new areas. They may lose the physical stamina required for location work and turn to studio photography. They may crave a new creative outlet and new ...

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