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The Photographer's Market Guide to Building Your Photography Business, 2nd Edition by Vik Orenstein

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CHAPTER 10:

BREAKING OUT: BRINGING NEW LIFE TO AN OLD BUSINESS

illustration

When I started my studio in 1988, I shot only small children with their pets and families. I offered only black and white, sepia-toned, and hand-colored images to my portraits clients. Not being a big fan of direct color film, I shot color transparencies for commercial clients only (and only shot for commercial clients when the project included kids).

Congratulations! Your photography business has survived the treacherous start-up stage. You've learned how to weather the cash flow roller coaster, you know how to win and keep clients and you've been profitable for several years — more ...

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