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The Perfect Swarm: The Science of Complexity in Everyday Life by Len Fisher

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SEVEN
Crazes, Contagion, and Communication: The Science of Networks
When I was barely into my teens, my father took me aside for a man-to-man talk. Embarrassed, I followed him into his study, expecting a talk about the birds and the bees, a subject, I was convinced, that I already knew more about than he did. But he wanted to talk about my future.
His talk was full of good advice, some of which I have followed. The piece of advice that I remember most was that the secret of success in life is to have good connections. What he was trying to tell me was that if you don’t know someone who can help with a problem, it’s worth knowing someone who might know someone else who could help.
He built our first house this way, doing the bulk of the work ...

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