Appendix 2: All reflections together
In this appendix, the reader will find an easy-to-use overview of all reflections and supporting questions as presented throughout the book. With this overview, a quick insight can be established of how well-prepared your company is.
Preparing the season
1. The game plan: defining the objectives and the ways to achieve them
The starting point, as point of reference for all following reflections: What is the basis of your competitive position, where does your competitive advantage come from?
What is the promise towards your clients ("what")?
What are you particularly good at to fulfil the promise consistently, day-in day-out ("how")?
Why do the answers to the previous questions form ...