Foreword
It is likely that some people with whom I shared my life with intensity in the past and who know my way of thinking may be surprised to find me as the writer of the foreword to a book like this one written by Ed Weenk. In fact, when the idea of writing the foreword was proposed to me, my first thought was: what does a prologue writer like me do in a book like this?
On the one hand, my professional experience of nearly thirty years as a management consultant and my period as vice president of Athletic Club de Bilbao between 2001 and 2004, seem to put me in the right conditions for relating to a book which connects the world of football with the field of business management. And on top of this, I am also a founding partner of the publishing ...
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