The Pebble and the Avalanche

Chapter 3Benefits of Disaggregation: The Revolutionary’s Bill of Rights

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Chapter 2 explained how to analyze an innovation: how it disaggregates, what it disaggregates, how it works, and what basic human desires it fulfills. In this chapter, I’m going to discuss another important matter: what benefits to expect from an innovation. The universal benefits of disaggregation are:

• Creativity
• Competition
• Cost Reduction
• Simplicity
• Specialization
• Synergy

I call them “universal” benefits because they show up, consistently, whenever an innovation works by disaggregation; every example and every case study in this book demonstrates at least some of these benefits. If you’re a revolutionary—if you’re working hard on innovations that disaggregate—then ...