Who This Book Is For
The following extract from a reader's review of the first edition on Amazon.com provides insight into who will benefit from this book:
To whom can I recommend this book? To anyone who wants to increase his or her own scope of knowledge in this field and is able to compare his or her own experience to this book.
This handbook is written for people involved in the development of new products and services who have a keen interest in increasing their knowledge of the topic.
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