A.4. Sponsored Research
PDMA initiated research on best practices in new product development in 1990. This research was repeated and updated in 1995, resulting in three academic publications of the results and nearly 100 presentations to practitioner audiences globally. In 2003, PDMA initiated its Comparative Performance Assessment Study (CPAS). The purpose of this ongoing study of new product development is to allow industry-by-industry comparisons to be made.
Get The PDMA Handbook of New Product Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
