34.8. References
Ausura, Bill, "Recapturing 'true' life-cycle portfolio management; The path to more successful product development," Visions, 27: 8-11 (April 2003).
Lehmann, Donald R. and Winer, Russell S., Analysis for Marketing Planning, 5th ed., New York: McGraw-Hill 244-247, 2002.
Lehmann, Donald R. and Winer, Russell S., Product Management, New York: Times Mirror Higher Education Group, 99-137, 1997.
McGrath, Michael E., Product Strategy for High Technology Companies, 2nd ed., New York: McGraw-Hill 78-83, 2001.
Severson, Roger J., Cost Improvement Using Value Analysis Seminar, 2002.
Elizabeth Jackson is a product manager at Hoffman Enclosures, Inc., an Anoka, Minnesota-based manufacturer of electrical and electronic enclosures. She is a 20+-year manufacturing professional and has held other positions that include manufacturing engineer, technical training specialist, and design engineer. Ms. Jackson has more than ten years of experience in new product development, including the justification, design, launch, and support of numerous successful product lines. She holds a B.S. from Cardinal Stritch University and has been a member of PDMA since 2001.
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