The PDMA Handbook of New Product Development

33.9. References

Burgelman, R. A., Maidique, M. A., Wheelwright, S. C., Strategic Management of Technology and Innovation, 3rd ed. New York, NY: McGraw-Hill/Irwin, 886-891, 2001.

Cooper, R. G, Winning at New Products, 2nd ed. Reading, MA: Addison-Wcsley Publishing, 117-118, 1993.

Hiebing, R. G., Jr. and Cooper, S., How to Write a Successful Marketing Plan. Lincolnwood, IL:NTC Business Books, Intro page xxx, 1997.

Katzenbach, J. and Smith, D., The Wisdom of Teams. New York, NY: HarpcrBusiness, 11-26, 1994.

Kotler, P., Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ: Prentice Hall, 1997.

McCarthy, E.J., Basic Marketing: A Managerial Approach. 12th ed. Homewood, IL: Irwin, 1996. Onkvisit, S. and Shaw, J., Product life Cycles and Product Management. Westport, CT: Greenwood Press, 131-132, 1989.

Whiteley, R. C., The Customer Driven Company. Reading, MA: Addison-Wesley Publishing, 50-61 1991.

Bill Ausura is president of Product & Portfolio Professionals, a New Jersey-based consulting firm specializing in product and portfolio management. A PDMA New Product Development Professional, he is currently president of PDMA's NY/NJ local chapter. His last corporate position was Director of Product Management and Product Marketing Practices at Lucent Technologies. Bill spent 35 years in various Marketing, Sales, and Operations positions, most of it in hardware product development and management of computer and telecommunications equipment at Lucent ...