31.8. References
Bowersox, Donald J., Closs, David J., and Stank, Theodore P., 21st Century Logistics: Making Supply Chain Integration A Reality, Oak Brook, IL: The Council of Logistics Management, 1999.
Bowersox, D. B., Stank, Theodore, and Daugherry, Patricia, "Lean Launch: Managing Product Introduction Risk Through Response-Based Logistics," Journal of Product Innovation Management 16: 557-568 (1999).
Crawford, C. Merle and Di Benedetto, C. Anthony. New Products Management, 7th ed. Burr Ridge, IL: Irwin/McGraw-Hill, 2003.
Di Benedetto, C. Anthony. "Identifying the key success factors in new product launch." Journal of Product Innovation Management, 16: 530-544 (1999).
Pepper, C. B. "Fast Forward." Business Monthly, 25-30 (February 1991).
Roger Calantone holds the Eli Broad University Chair in Business at Michigan State University. He is Distinguished University Faculty and is director of the Broad Information Technology Management Program (ITMP). He teaches Research Methodology, Technology-Product Development, and Decision Support Systems to business and engineering students and runs practicum programs for product commercialization. He is the author of over 200 academic articles and proceedings. He is a PDMA-Certified New Product Development Professional and is a long-time member of the Product Development & Management Association, IEEE, and Beta Gamma Sigma. He has consulted for numerous firms and has received numerous research grants and awards.
C. Anthony Di Benedetto is ...
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