30.9. References
Cooper, Robert, Winning at New Products, Boston, MA: Perseus Publishing, 2001.
Nagle, Sue, "Market Launch Planning: Repairing the Merry-Go-Round," PRTXl's Insight (Spring 2001).
Oakley, Paul, "High-tech NPD Success Through Faster Overseas Launch," Journal of Product & Brand Management, 6(4): 260-274 (1997).
Thompson, Stephanie, "Kraft Speeds New Product Launch Times," Advertising Age, 73: 1— 2, (November 18, 2002).
Yu, Larry, "Rates of Takeoff in Europe," Sloan Management Review, 44(4): 10 (Summer 2003).
Sue Nagle is a director with Perrin-Nagle Associates in Boulder, Colorado. Sue's consulting background includes increasing sales productivity, improving product development return on investment and effectively launching new products and services. She has a diverse portfolio of publications and invited talks, has fulfilled professional engagements spanning five continents, and currently serves as an Executive in Residence with C. U. Boulder's Leeds School of Business. Prior to consulting, Sue held positions in product management for Hewlett-Packard and design engineering for Pitney Bowes. Her education includes an M.B.A. from the Sloan School of Management and an M.S. and B.S. in Mechanical Engineering from MIT. She lives in Boulder with her husband and daughter.
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