The PDMA Handbook of New Product Development

23.9. References

Crawford, Merle and diBenedctto, Anthony, New Products Management, Boston: McGraw-Hill/Irwin, 2003.

Kahn, Kenneth B., Product Planning Essential, Thousand Oaks, CA: Sage Publications, 2000.

Kahn, Kenneth B., "An Exploratory Investigation of New Product Forecasting Practices," Journal of Product Innovation Management, 19: 133-143 (March 2002).

Lilien, Gary, Rangaswamy, Arvind, and Van den Bulte, Christophe, Diffusion Models: Managerial Applications and Software, Institute for the Study of Business Markets Report #7-1999.

Mahajan, Vijay and Muller, Eitan, Wind, Yoram, New-Product Diffusion Models, International Series in Quantitative Marketing, Volume 11, Boston: Kluwer Academic Publishers, 2000.

Makridakis, Spyros G., Wheelwright, Steven C., and Hyndman, Rob J., Forecasting: Methods and Applications, New York: John Wiley & Sons, 1997.

Mentzer, John T. and Bienstock, Carol C., Sales Forecasting Management, Thousand Oaks, CA: Sage Publications, 1998.

Morrison, Jeffrey, "How to Use Diffusion Models in New Product Forecasting," Journal of Business Forecasting, 6-9 (Summer 1996).

Kenneth B. Kahn, Ph.D. is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee, Knoxville, and is a cofounding director of UT's Sales Forecasting Management Forum, which emphasizes education and research in the areas of sales forecasting and market analysis. His teaching and research interests concern product development, ...