21.6. References
Boulding, William, Morgan, Ruskin, and Staelin, Richard., "Pulling the Plug to Stop the New Product Drain." Journal of Marketing Research, 34: 164-176 (February 1997).
Cooper, Robert G., "Stage-Gate Systems: A New Tool for Managing New Products." Business Horizons, 33: 44-54 (May-June 1990).
Cooper, Robert G, Winning at New Products: Accelerating the Process from Idea to Launch. 2nd ed. Cambridge, MA: Addison-Wesley, 1993.
Cooper, Robert G, Product Leadership: Creating and Launching Superior New Products. Cambridge, MA: Perseus Publishing, 2000.
Cooper, Robert G, Edgett, Scott J., and Kleinschmidt, Elko J., Portfolio Management for New Products. Reading, MA: Addison-Wesley, 1998.
Cooper, Robert G, Winning at New Products: Accelerating the Process from Idea to Launch. 3rd ed. Cambridge, MA: Perseus Publishing, 2001.
Cooper, Robert G. and Kleinschmidt, Elko J., "An Investigation into the New Product Process: Steps, Deficiencies, and Impact." J Product Innovation Management, 3: 71-85 (March 1986).
Cooper, Robert G. and Kleinschmidt, Elko J., "Winning Businesses in Product Development: Critical Success Factors." Research-Technology Management, 39: 18-29 (July 1996).
Crawford, C. Merle and Benedetto, C. Anthony Di. New Products Management. 6th ed. Boston, MA: Irwin McGraw-Hill, 2000.
Deck, Mark J., "Decision Making: The Overlooked Competency in Product Development," in The PDMA Toolbook for New Product Development Paul Belliveau, Abbie Griffin, and Stephen Somermeyer ...
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