18.11. References
Center for Quality of Management, Concept Engineering. Cambridge, MA: 1991.
Cooper, Robert, Winning At New Products: Accelerating the Process from Ideas to Launch. Perseus Publishing: NY, 1986
Crawford, C. Merle and DiBenedetto, C. Anthony, New Products Management. New York: Irwin, 1999.
Dimetrosky, Scott, Khawaja, Sami, and Degens, Phil, "Best Practices for Online Survey Research." Quirk's Marketing Research Review pp. 36, 38-40 (January 2001).
Kraemer, Helena, How Many Subjects?: Statistical Power Analysis in Research. Beverly Hills: Sage Publications, 1987.
MacElroy, W., "The Democratization of Marketing Research." Quirk's Marketing Research Review, 22-23, 68 (February 2003).
Shiba, Shoji, Graham, Alan, and Walden, David, A New American TQM: Four Practical Revolutions in Management. Portland, OR: Productivity Press, 1993.
VVRC Research Systems, Inc., BrandMap Software. Downers Grove, IL: WRC Research Systems, Inc., 1996.
Brian D. Ottum is president of Ottum Research & Consulting, in Saline, Michigan. His practice is focused on new product development consulting and innovative market research tools. Ottum Research & Consulting serves clients in the packaged goods, durables, and high-technology industries. Prior to starting his own firm, Brian worked in new product development and international market research for Procter & Gamble. He holds a Ph.D. from the University of Utah, an M.B.A. from Xavier University and a B.S. from the University of Wisconsin. Brian ...
Get The PDMA Handbook of New Product Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
