16.8. References
Betts, P., "The Century's Last Take-off" The Financial Times, March 1:18 (March 1994).
Cooper, R. G., "The Invisible Success Factors in Product Innovation," Journal of Product Innovation Management 16(2): 115-133 (1999).
Dell, M. "Collaboration Equals Innovation," Information Week, January 27: 24-26 (January 2003).
Deschamps, J. P. and Nayak, P. R., Product Juggernauts, Harvard Business School Press, Boston (1995).
Dignam, C., "Prosumer Power," Marketing, March 14: 24-25 (2002).
Griffin, A. and Hauser J. R. "The Voice of Customer," Marketing Science, 12(1): 1-27 (1993).
Havener, C. and Thorpe, M., "Customers Can Tell You What They Want." Management Review, 83(12): 42-45 (1994).
McKenna, R., "Real-Time Marketing." Harvard Business Review, 87-95 (July-August 1995).
Ozer, M., "Using the Internet in New Product Development," Research Technology Management, 10-16 (January-February 2003).
Simonson, I., "Get Closer to Your Customers by Understanding How They Make Choices," California Management Review, 68-84 (Summer 1993).
Stevens, T., "Lights, Camera, Innovation," Industry Week, July 19: 32-38 (1999).
Tucker, R. B., "Seven Strategies for Generating Ideas," The Futurist, 37(2): 20-25 (2003).
Ulwick, A. W., "Turn Customer Input into Innovation," Harvard Business Review, 91-97 (January 2002).
Urban, G. and von Hippel, E., 'Lead User Analyses for the Development of New Industrial Products', Management Science, 5: 569-582 (1988).
von Hippel, E., "Lead Users: A Source of ...
Get The PDMA Handbook of New Product Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
