The PDMA Handbook of New Product Development

15.8. References

Griffin, Abbie, and Hauser, John R., "The Voice of the Customer," Marketing Science, 12(1): 1-27 (Winter 1993).

Robson, C., Real World Research: A Resource for Social Scientists and Practitioner-Researchers, Cambridge, MA: Blackwell Publishers; 2nd edition, 2002.

Spradley, J., The Ethnographic, Interview. Boston, MA: International Thomson Publishing; 1st ed. 1997.

Squires, S. and Byrne, B., eds., Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport, CT: Bergin & Garvey, 2002.

Stilgoe, John R., Outside Lies Magic: Regaining History and Awareness in Everyday Places. New York: Walker & Co, 1999.

Suchman, Lucy A., Plans and Situated Actions: The Problem of Human-Machine Communication. New York: Cambridge University Press, 1987.

Chris Conley is Assistant Professor and Director of Product Design at the Institute of Design at the Illinois Institute of Technology. He holds degrees in mechanical engineering and product design and has spent his entire career in the research and development of new products. He is a principal in Gravity Tank, a Chicago-based consulting firm providing new product definition services to manufacturers of consumer, medical, and industrial products. He leads the New Product Definition research consortium at IIT where he conducts research on understanding contexts, product conceptualization and evaluation, and the methods and tools to support these activities, especially in ...