13.9. References
Cooper, R. G., Winning at New Products: Accelerating the Process from Idea to Launch, 3rd Edition. New York: Perseus Publishing, 2001.,
Deck, M., "Why the best companies keep winning the new products race." R&D, 4LS—5LS (1994).
Griffin, A., Drivers of New NPD Success: The 1997 PDMA Report. Chicago: Product Development & Management Association, 1997.
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