3.6. References
Cooper, Robert G., Edgett, Scott J., and Kleinschmidt, Elko J., Portfolio Management for New Products. Reading, MA: Addison-Wesley, 1998.
De Geus, Arie P., "Planning as Learning," Harvard Business Review 70-74 (March/April 1988).
Patterson, Marvin L., "From Experience: Linking Product Innovation to Business Growth," Journal of Product Innovation Management [JPIM), 15(5): 390-402 (September 1998).
Patterson, Marvin L., Leading Product Innovation: Accelerating Growth in a Product-based Business. New York NY: John Wiley & Sons, 1999.
Wilyard, Charles II and McClees, Cheryl W., "Motorola Technology Roadmap Process," Research-Technology Management 13-19 (September-October 1987).
Marvin L. Patterson is founder and president of Innovation Resultants International (IRI), a firm dedicated to helping client companies achieve greater business success through more competitive new product innovation. Prior to establishing IRI, Marv enjoyed a 20-year career at the Hewlett-Packard Company (HP). When he left HP he was director of Corporate Engineering, an internal consulting group focused on improving the competitiveness of HP's own worldwide new product development efforts.
Marv has written two books on managing new product development: Leading Product Innovation: Accelerating Growth in a Product-based Business (John Wiley & Sons, 1999), and Accelerating Innovation: Improving the Process of Product Development (John Wiley & Sons, 1997). He has served on the board of trustees ...
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