20.1. Introduction
Today's Marketing demands for faster, better, cheaper require better up-front strategic planning with cohesive alignment and integration between technology and strategic business planning processes. The ultimate goal of technology management is to prioritize and focus research and development efforts on technology opportunities today mat will have a positive impact on corporate revenue in the future. Two key supporting processes are technology planning and technology mining. Through appropriate design and implementation, these processes can:
Identify resident technology and align it with current and future business needs
Identify gaps between resident technology and business needs
Identify resident technology that is no longer viable for meeting current and future business needs
Identify the best approach to obtain new technology, whether through internal development or external acquisition
Identify opportunities to expand technology usage beyond the core business
This chapter on technology management will provide practical insight into the philosophy, processes, and tools to consider when managing technology assets.
This chapter will stress the importance of ongoing, cross-functional communication, highlighting the advantages of a defined technology management process.
Get The PDMA Handbook of New Product Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
