6.1. Introduction
The innovation process may be divided into three areas: the Fuzzy Front End (FFE), the New Product Development Portion (NPD), and commercialization as indicated in Figure 6.1. Most projects, once the concept is defined in the FFE, are managed in the NPD portion using the traditional "Stage-Gate®" (see Chapter 1) process.[] However, three separate strategies and processes are typically involved in the FFE for incremental, platform, and radical projects. The objective of this chapter is to provide the reader with an overview of each of these strategies and processes.
[] Stage-Gate® is a registered trademark of the Product Development Institute, Inc.
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