How to Use This Book
No NPD guidebook can anticipate the uncharted terrain into which a new product's developers may occasionally stumble. While this handbook offers concise, map-like detail about individual topics, it is also similar to a compass. As a compass, it will enable you to find your bearings no matter where in the topography you unexpectedly find yourself.
Of course, each reader of this handbook will have different interests. We recommend that first-time readers skim the table of contents and the introductions for each of the seven sections. Once oriented, explore the topics that are of interest to you or in which guidance is necessary.
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