Chapter 21. GATE DECISIONS: THE KEY TO MANAGING RISK DURING NEW PRODUCT DEVELOPMENT
Jeffrey B. Schmidt
In too many firms, projects seem to acquire a life of their own. They proceed like an express train, careening down the track, slowing down at the stations (review points), but never intending to stop until they reach their ultimate destination, market launch.
—ROBERT G. COOPER (1993, P.I 66,)
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