Foreword
If you’ve ever spent time working for a good cause, you know that fund-raising is an essential part of accomplishing your greater purpose. It doesn’t matter if you’re taking up a collection for a friend in need, helping a neighbor run for city council, or starting your own 501(c)(3) charity: raising funds effectively can be the difference between mere noble intentions, and realizing a better day for those you’re working so hard to help.
For many budding social entrepreneurs, this discovery can be a cause for concern. No matter how committed you are to the cause, asking someone to donate can seem daunting: What if I’m not good at it? What if they don’t like our mission? What if they say no?
Fortunately, there has never been a better time ...
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