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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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1. Why Online Fundraising?

Are you ready to dip your toe into the online fundraising waters? Are you eager to get going, but concerned that you may be in over your head?

Don’t fret—you’ve come to the right place. We’re going to share some simple, effective, and proven ways for beginners to collect money via the Web for good causes.

The first thing we’ll do in Chapter 1 is go over some basic principles and processes to give you an overview of the fundraising landscape.

Online Fundraising Defined

Let’s take a moment to clarify the term “online fundraising,” because it’s probably broader than you think.

When you envision online fundraising, you may imagine donors sitting comfortably at their desktop computers and donating through the websites of ...

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