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The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere by Matt T. Jones

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6. Finalizing Your Mobile Launch

How do you know when you’re ready to launch a mobile business website or app? It always helps to revisit and maybe refresh your plans.

This mobile readiness check should help you consider your mobile launch, from assessing your business type and platform to determining your sales line and targeting your customers.

We raise these key questions in this chapter, and answer them in part for you. More thorough consideration should make you significantly confident—and capable—to launch your mobile website or app and begin making mobile profits.

What’s Your Mobile Business—Website, App, or Both?

We’ve mentioned various matters of business importance for merchants with a website or app. Clearly, before you picked up ...

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