Foreword
PATRÓN HAS ACHIEVED iconic status as a brand, with its own celebrated culture and millions of loyal fans in more than 100 different countries. Everyone knows it by name and by its distinctively designed bottle with the world’s very best tequila inside. Patrón has been featured in almost 200 hip-hop, rap, country, and pop songs, and is universally celebrated as a symbol of the finest that life has to offer. But until now, some of the story of how it came to be has never been told. Anyone who has ever tried Patrón tequila will be fascinated to learn some of the love, adventure, and turmoil that went into the early creation of this singular spirit. Some even surprised me.
I first met Ilana in 1989, the same year I started Patrón with her ...
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