Acknowledgments

There are many individuals who have inspired and supported me in my career and book-writing journey, a few of whom I'd like to mention.

First, I'd like to thank Dr. Jim Goodnight, CEO of SAS, for both believing in me and investing in me. I would not have been where I am in my career without your support.

In 2013, I was given the opportunity to work in SAS's Health and Life Sciences Global Practice, to develop and manage a new healthcare product. I am grateful to all the individuals who collaborated with me on this work, including Bryan Engle, Matt Gross, and Deidra Peacock. Further, I'm fortunate to work with the amazing individuals on my team who are passionate about what they do and who inspire the people around them, including Patrick Homer, Dr. Mark Wolff, and Laurie Rose. Additionally, I'd like to thank my friend and colleague, Dr. Graham Hughes, for his insights and mentorship over the last several years.

My passion for healthcare innovation and design thinking grew tremendously after working with DXLab, and I'd like to thank CEO Lance Cassidy for being a constant source of inspiration, for providing an excerpt for the book, and for his creative guidance. I'm grateful to the entire DXLab team, including Lance, Engin Kapkin, and Matt Bell, for their work on the mind map and experience blueprint.

Finally, I'd like to thank my family—my mom, my dad, and my sisters, Tina and Sunaina—for their unwavering love and support.

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