| Tip 42 | Remarkability |
Traditional marketing curricula refer to the four p’s of marketing: product, price, promotion, and placement. The idea is that if you cover all four of these categories, you’ll have a complete marketing plan. Equal weighting is put on each of the four categories.
But, what is the goal of marketing? Its purpose is to create a connection between producers and consumers of a product or service. This link starts with awareness about a product. The traditional mechanism of building awareness is through promotions, including things like advertisements, mailings, and educational seminars.
Recently the marketing world has turned its attention to what is called viral—word of mouth—marketing. Viral marketing happens when an idea ...
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