Part 4Marketing… Not Just for Suits
You are the most talented software developer you know. Elegant designs flow out of the seemingly unending river of your creativity. Your architectural insightfulness is unmatched in your workplace. You can code faster and more accurately than anyone your company has ever employed.
So what?
Many software developers—especially the most conceited ones, it seems—live with the misconception that their skill should be self-evident to any clued-in manager or employer. They are able to comfortably veil this lie inside the cloud of a make-believe moral ethic: they’re just too humble to market their own abilities. Going out of their way to make their abilities known would be brownnosing. No self-respecting programmer ...
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