Part 2Investing in Your Product

I’m not bragging when I say that, as a saxophonist, I am naturally gifted. You’ll have to trust me for a minute while I explain how that’s a liability. When I was playing saxophone full-time, I played a lot. I sometimes had two or three gigs per day when times got really busy. I might find myself playing jazz at a brunch, dance music at an evening wedding, and rhythm and blues at a party or late-night bar all on the same day. And, as a natural on the saxophone, I found myself improving and learning on the job. I had an especially good tone and a natural ability to learn songs by ear and improvise.

But I never really invested in myself as a saxophonist. Things came easily enough to me that I guess I was satisfied. ...

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