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The passion factor by Jorge Urrea Filgueira, Silvia Leal

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02

The Innova 3DX Method

1. The Genesis of the Methodology

This isn’t a new subject of discussion, arising from the tough situation now facing many governments, companies and entrepreneurs. Neither is it a well-worn political discourse, emerging from the grinding economic crisis still ravaging a number of countries. And yet with every passing day, the nub of the matter is obvious: without innovation there is no salvation.

The rules of the game are the same as they ever were. Innovation is no new strategic option devised to fight the battles of the marketplace. If we perform a perspective-drawing exercise, we see that apart from the way that problems (and their solutions) are formulated, essentially little has changed. Innovations always lie ...

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