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The passion factor by Jorge Urrea Filgueira, Silvia Leal

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Introduction

The rules governing the market are changing at dizzying speed. To succeed, or even just to survive, original and risky ways to compete must be sought. Ideas about how this might be achieved sometimes arrive out of the blue, a process we like to call serendipity. You can sometimes be lucky and come up with a random discovery that’ll produce a market success, but this is rare. If you want ideas to develop, you have to be ready.

Businesses and professionals who aspire to innovation leadership have to understand that innovation is not the direct outcome of finance, but the result of human creative energy. Investing resources in R&D is essential, but it is not enough by itself. You must be prepared to extract the maximum return from ...

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