The passion factor

Conclusion

If you glance back you’ll see what a long road we’ve travelled together. All this time you’ve kept in mind the important role that is now played by innovation in the development of a country and its business fabric. A clear example is the experience of economies such as Israel, New Zealand and Chile, where innovation has become established as an obvious lever for growth. The same thing is happening in markets and in individuals, because the micro is projected onto the macro and vice versa: innovation and business success travel hand-in-hand.

The evidence that bears it out leaves no room for doubt, and the result is that every day more and more businesses decide to integrate innovation as a central feature of their competitive strategy. ...